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NEWS RELEASE
Contact: Doug Tattershall, Lexington Public Library
Marketing Department
(859) 231-5515

August 19, 2009

FOR IMMEDIATE RELEASE

Redbox agreement helps library improve access to DVDs

The Lexington Public Library is one of six public libraries in the country to work with Redbox Automated Retail to provide 24-hour access to new-release movies. The pilot program allows libraries to provide better access and a larger selection at no cost to the library systems involved.

In Lexington, the Redbox is available at the library’s Beaumont Branch off Harrodsburg Road. During the six-month trial period, the Lexington Public Library will not have to buy new releases for the Beaumont Branch collection, and customers will have 24-hour access to about 700 DVDs representing about 200 movie titles. A percentage of the proceeds will go to the library.

The Lexington Public Library will have the option to continue the agreement after the six-month trial period.

The library will continue to buy new release movies for its other locations and loan them for $1 a day, as it has done in the past. Generally, the library has no more than two copies of a movie at any given location and fewer different titles than Redbox offers.

Redbox offers new release DVD rentals throughout the nation with more than 15,000 kiosks at various locations, including McDonald’s restaurants, leading grocery and convenience stores, and Wal-Mart and Walgreens locations in select markets. Movies cost $1 plus tax, which is charged to a customer credit or debit card.

Other public libraries involved in the pilot program are at Princeton, N.J.; Plainfield, N.J.; Charlotte, N.C.; Baltimore County, Md.; and Palos Verdes, Calif.

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